Win Your First 10 Customers With
GrowthLaunch™ is a hands-on cohort workshop for early-stage startups that validates your ICP and TAM, writes punchy outreach, and lands paying logos – before your seed round.
We equip founders with the processes, strategies and tactics needed to acquire your first 5-10 paying customers.
We leverage lean, evidence-based approaches to ensure sustainable growth.
- Proven Methodologies: Learn strategies that have helped other SaaS startups succeed.
- Actionable Insights: Gain practical knowledge you can implement immediately.
- Dedicated Support: Receive guidance from experienced sales consultants.

Empowering Early-Stage SaaS Founders
At The Growth System, we specialise in guiding early-stage B2B SaaS founders through their sales journey.
Our tailored services, including GrowthLaunch™, are designed to help you secure your first customers and build a solid foundation for sustainable growth.
Our proven strategies have helped numerous founders achieve their initial sales milestones.

FAQs
GrowthLaunch™ is a 4-week sprint. We kick-off with a detailed discovery session to learn more about your startup and your goals.
Then, each week you join a live 90-minute session where we teach a play, then immediately apply it to your business. Between sessions you complete short “action sprints,” post your drafts in a private Slack channel, and get same-day coach feedback.
The result: you finish the programme with real outreach in market, calls booked, and paying customers—not just theory.
Need a faster on-ramp?
We also run GrowthLaunch™ Lite—a focused, 1-week mini-sprint that helps you:
Pinpoint your Ideal Customer Profile
Size your total addressable market with real data
Define a tight, testable problem statement
You leave with a crystal-clear market map and next-step outreach plan—perfect if you’re pre-MVP or validating a pivot. (You can roll the Lite fee into the full 4-week cohort when you’re ready to scale.)
4 × 90-minute live workshops (recordings included)
Personalised feedback on ICP, messaging and email scripts, and more
Regular accountability checks to keep momentum high
Private Slack + async Loom reviews for the full 4 weeks
“Sales OS” workspace—templates for outreach, pipeline and metrics
30-minute 1-to-1 deal review call after the cohort ends
Everything you need to land—and keep—your first 10 customers.
Typically 4 weeks. Expect ~4 live hours + ~4 implementation hours per week.
By week 5 you’ll have a repeatable outreach engine running, validated messaging, and your roadmap to your first 10 paying logos.
Contact us.
Pricing depends on the number of attendees and any customisation required.