Cut Your Sales Cycle in Half and
We install founder-friendly revenue engines—from your first market interview to enterprise-scale roll-out
The Growth System is a boutique sales consultancy dedicated to empowering early-stage tech SaaS founders. We offer specialised programs to generate predictable revenue, including GrowthLaunch™ workshops, GrowthCoach™ executive coaching, and GrowthInside™ fractional VP-sales leadership. Our evidence-based, lean approach ensures founder-friendly, sustainable growth for tech startups.
Select the option that best describes your current stage in your revenue journey to receive tailored support and resources

Behind on Targets?
- Your pipeline yo-yos after every funding milestone—zero forecasting confidence
- Deals stall at “nice-to-have” because messaging isn’t landing with real buyers
- No bandwidth to hire or coach sales, so founders stay stuck doing deals themselves, juggling sales with R&D & funding
We install founder-friendly sales processes that turn chaotic pipelines & deals into predictable revenue and investor-ready proof – before your runway blinks red.
Just Getting Started? Start Here.
Typical lifts our clients see
Choose the engagement style that fits
4-week sprint that validates your ICP, books discovery calls, and helps close your first paid pilot.
1:1 sales coaching to multithread deals, master objections, and forecast like a VP-Sales.
Fractional VP-Sales leadership that hires A-players, embeds playbooks, and scales ARR with discipline.
Founder results






The Process
Diagnose
Understand your current sales process and identify areas for improvement. Deep audit of ICP & funnel.
Design
Cocreate and craft a tailored sales strategy and KPIs that aligns with your business goals and target market.
Deploy
Implement your new sales system. Shadow calls, iterate, codify. Start generating predictable revenue.

About
Hi, I’m Johnny, ex-VP Sales turned founder-coach.
Over the last two decades I’ve helped early-stage SaaS teams close their first 5 m+ in ARR by combining evidence-based sales with lean experimentation.
Today I partner with founders worldwide to build repeatable, investor-ready revenue engines.
Email Us
Have questions or need assistance? Reach out to us via email at contact@thegrowthsystem.com
WhatsApp Us
Drop us a message at +44 7842 619430